Featured in
Intelligence meets care for an extraordinary everyday.
We live in a world where appliances are just supposed to work. But what would the world look like if they cared too? We're building exactly for that. Welcome to the world of EDT where LUMA makes cooking safer. FLOW makes water purer. SUKI makes hair healthier.
We believe the quality of our everyday determines the quality of our lives. We're reimagining the daily devices with design, technology and care to make the #EverydayExtraordinary.
NutriRetain™ Tech
+41.4% vitamins retained in veggies.
Cl-arity™ Tech
Kills 99.99% of water borne bacteria.
CareDry™ Algorithm
Maintains 100% hair strength even after 12 uses.
Watch the EDT experience
Real stories.In motion.
Everyday moments, shared by you.
Find your everyday upgrade
Explore the range.
SUKI
The world’s 1st Care-Dryer™ that thinks as it dries.
Colour: Space Neon
LUMA
India’s 100% non-toxic PureGlass™ air fryer oven.
Colour: Grey Matter
India’s 1ˢᵗ AI Kitchen OS on WhatsApp
Meet our advisors
Arun Seth
INVESTOR & BOARD MEMBER @ DIXON, JUBILANT
A visionary operator, mentor and angel who helped shape India’s hardware & technology story. Mr Seth guides us through leadership insights from his tremendous journey in hardware & scaling businesses with impact.
Caitlin Kalinowski
HEAD OF ROBOTICS &CONSUMER HARDWARE @ OPENAI
The Consumer Electronics legend behind iconic Apple products and Oculus VR, now leading the next frontier of robotics and intelligent design at OpenAI. Caitlin guides us on how we can build products for the world & for the future.
Elizabeth Layne
CHIEF MARKETING OFFICER @ REBAG
From Harvard to high fashion, she’s built global brands that redefine modern retail, from Bonobos to Rebag. Elizabeth guides us on building a long lasting, generational brand that cuts across geographies with salience.
Sreevathsa P.
FOUNDER & CEO @ SERVIFY
Serial entrepreneur and the celebrated founder behind India’s leading device-care ecosystem. Sree joins us to reimagine how category defining and empathetic tech after-sales and service are delivered.
Tej Kapoor
PARTNER @ ICICI VENTURE
A cross-border investor with 17+ years in tech, media and consumer startups, backing successes like Delhivery and Ixigo. Tej has incredible experience backing and advising businesses at every scale from seed to IPO and advises us on growth.
Anushree Tainwala
EXECUTIVE DIRECTOR, MARKETING @ SAMSONITE SOUTH ASIA
One of India's most celebrated brand builders and consumer durables marketeers. Anushree guides us on building high trust brands for both India & the world and how to leverage offline & online effectively
